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Positioning Yourself As An Expert – The Basics

Jim Rohn, author and personal development trainer for more than 40 years, said, “If you read one book every month about your industry, in 10 years you’ll have read 120 books. That will put you in the top one percent of your field.” He’s right, of course, but you can become the expert much faster than 10 years. Here’s how.

One of the world’s most famous book fairs is held annually in Frankfurt. The Frankfurt Book Fair is the biggest book and media fair in the world – with around 7500 exhibitors from over 110 countries. This event is held in mid-October at the Frankfurt Trade Center in Germany. International publishing rights and licensing fees are negotiated at this fair by representatives from book publishing and multimedia companies all over the world. The Frankfurt Book Fair has been an industry tradition for more than 500 years, with hundreds of thousands of people participating in this event. Every year, there is a guest of honour who is accorded a special exhibition hall set up with the major publishing houses present at the fair. The guest of honour for 2012 is New Zealand.

Do book interviews about your topic of expertise. Places like Blog Talk Radio offer you the chance to host your own live radio show. Have a co-worker or a friend sit down with you and record an interview. You can provide them with a list of questions to ask you. Since it is a recorded thing you can do as many takes as you need to get it just right. Then post the audio on your website or blog, tell people about it on Facebook and Twitter. People who are interviewed are seen as people who are experts in a field. Just having interviews available on your site brings up your credibility a great deal.

Ignoring title kerning. Kerning is the space between the title letters. Just applying fonts, you might not think to apply kerning to the letters of the title. Yes, it’s a paradox, it will make a subtle but obvious difference in how your book title and overall cover design looks.

THE BOTTOM LINE? If there’s anything else in the world you can imagine yourself doing, you should probably go do it. Still committed? Define your goals. Define the meaning of success. Define for yourself why you want to write, and what you are willing to do to become a professional writer.

The same holds true for my friend, Carrie Wilkerson, who has an absolutely huge following on Twitter. A big part of how she gathered that following was that she just acted like the expert. Before long, people started treating her like the essay paper help and inviting her to speak at events.

REALITY TWO: Writing can be lonely. Most days it’s you and the page, or you and the computer screen, or if you’ve got writer’s block it’s just you. Things can get pretty silent – which many writers enjoy. But what if you don’t? If you’re not the kind of person who works well alone, or has a hard time self motivating it’s going to be tough. This is particularly true in the beginning stages before you get a publisher or a production. How do you move yourself and your work forward?

I will admit that I am tickled by people’s reactions when I tell them that I’m a writer : their eyes open a bit wider — in awe, in astonishment, or in pity, I’m not sure. But being a writer carries with it a higher status than other professions, especially when you meet your readers, which has happened at the oddest times in my life.

Here’s why: First, there is a high risk factor involved with paying an author to publish a book. The cost could be astronomical to have the manuscript read, then edited, then pawed over by publishers and their bean counters. Then, the edited manuscript has to go to print. Color illustrations can’t really be a part of the book because they cost far too much money to process.

Have a look at the types of projects the Ghost Writer has worked on in the past. Evaluate how the writer’s skills and techniques might fit with your needs. Look for someone who demonstrates excellent language and grammar skills, but also an eye for structure and an ear for voice. Writing a book is not the same thing as writing a sentence — make sure you find someone who is capable of the rigours of a larger project.

Freelance writers are professionals, too. They can improve your website content, improve your blog content and write press releases, all of which can promote your business. These 5 tips should make working with freelance writers a positive experience for both of you.